Who are Certified Application Counselors?

Certified Application Counselors play a vital role in helping consumers navigate the health insurance application process, particularly under the Affordable Care Act (ACA). These individuals are trained to assist people in understanding their insurance options and can provide support in completing applications for health coverage through health insurance marketplaces. They are knowledgeable about the various plans available, eligibility requirements, and financial assistance options.

Their primary function is to ensure that individuals understand their rights and the benefits available to them, which can often be complex and confusing. Unlike licensed insurance agents who may sell insurance products, Certified Application Counselors do not earn commissions from the plans. Instead, their focus is on providing unbiased assistance to help consumers make informed choices about their healthcare coverage.